在上一讲中我们谈的话题是:globalisation-经济的全球化。
澳大利亚墨尔本莫纳什大学的市场学系主任菲茨罗伊教授介绍说,通讯和交通运输费用的降低是促进经济全球化进程的两个因素。
接下来菲茨罗伊教授介绍说,生产规模的扩大和顾客品味趋于一致也是推动经济全球化的原因。他在谈话中使用了这样一些词汇:
1 economies of scale 规模经济2 homogeneity 同种,同一3 cater to the need of 迎合……的需要4 barrier 障碍5 GATT 关税及贸易总协定 General Agreement on Tariffs and Trade 的缩写6 World Trade Organisation 世界贸易组织,简称WTO 7 trade liberalisation 贸易自由化
现在我们听一遍菲茨罗伊教授的这段谈话:
It is true in lots of industries, large plants can make goods much cheaper than small plants. And in some industries we can see a movement towards increasing economies of scale. In other words, the minimum size of plant or the most economic size of plant is getting larger and larger.
Another necessary condition for globalisation is the increasing homogeneity of consumer tastes. There are an increasing number of consumers in Brazil; who have almost precisely the same set of needs and requirements as consumers in Germany. So consequently it becomes easier for a producer to try to cater to the needs of both markets, because the market differences have now really diminished to a point where they virtually don't exist.
Another explanation for globalisation is the behaviour of governments. Historically, there have been barriers to trade that have been put up by governments. Particularly since the Second World War, inter-government bodies such as the GATT and the World Trade Organisation have really encouraged governments to liberalise trade, which means to remove political barriers, so that trade liberalisation has been again an important necessary condition for globalisation.