微软欲将MSNBC股票售给通用电气
发布时间：2006-06-25 16:19
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微软和通用电气旗下的NBC Universal日前正在进行商谈，微软准备将自己持有的美国全国广播公司有线电视新闻网站（MSNBC）的股票出售给通用电气。
The New York Post reported Thursday that under the discussion is a change in the joint partnership that would give NBC Universal full control of the network, while Microsoft (Research) would maintain access to its content.
微软和通用电气旗下的NBC Universal日前正在进行商谈，微软准备将自己持有的美国全国广播公司有线电视新闻网站（MSNBC）的股票出售给通用电气。
据CNN网站3月3日报道，这次商谈的结果可能导致NBC Universal全面掌控MSNBC的网站，而微软公司只保留网站内容的使用权。
MSNBC是微软与NBC联合推出的新闻站点。1996年，微软投资2.5亿美元创建该网站。目前，该网站的排名直逼福克斯新闻网（Fox News）的网站和美国有线新闻网（CNN）网站。微软做出这一决定和该公司打算退出媒体和互联网等非核心资产的总策略保持一致。去年底，微软将网上在线杂志Slate出售给《华盛顿邮报》。2002年，微软还出售了一个旅游网站。而通用电气也希望全面收回MSNBC。目前，通用正打算为NBC Universal单独发行股票。
Microsoft and General Electric’s NBC Universal unit are in talks that could result in GE buying out the software company’s stake in MSNBC cable news network, according to a published report.
The New York Post reported Thursday that under the discussion is a change in the joint partnership that would give NBC Universal full control of the network, while Microsoft would maintain access to its content.
The paper says that Microsoft invested $250 million in the creation of MSNBC in 1996. The network’s ratings continue to trail competitors Fox News, which like the Post is owned by News Corp. , and CNN, which like CNN/Money, is a unit of Time Warner.
Microsoft has already been moving to shed some of its non-core assets, moving away from its media and Internet holdings. It sold its online magazine Slate to the Washington Post Co. (Research) for $20 million earlier this year. It also sold Expedia, its online travel site, in 2002 to IAC/InterActiveCorp.
Meanwhile the N.Y. Post reported that GE would prefer to fully control MSNBC, especially if it decides to issue a separate issue of stock for its NBC Universal unit. GE owns 80 percent of NBC Universal, while French conglomerate Vivendi, which sold its Universal Studios unit to GE, owns the other 20 percent.
The New York Post reported Thursday that under the discussion is a change in the joint partnership that would give NBC Universal full control of the network, while Microsoft (Research) would maintain access to its content.
微软和通用电气旗下的NBC Universal日前正在进行商谈，微软准备将自己持有的美国全国广播公司有线电视新闻网站（MSNBC）的股票出售给通用电气。
据CNN网站3月3日报道，这次商谈的结果可能导致NBC Universal全面掌控MSNBC的网站，而微软公司只保留网站内容的使用权。
MSNBC是微软与NBC联合推出的新闻站点。1996年，微软投资2.5亿美元创建该网站。目前，该网站的排名直逼福克斯新闻网（Fox News）的网站和美国有线新闻网（CNN）网站。微软做出这一决定和该公司打算退出媒体和互联网等非核心资产的总策略保持一致。去年底，微软将网上在线杂志Slate出售给《华盛顿邮报》。2002年，微软还出售了一个旅游网站。而通用电气也希望全面收回MSNBC。目前，通用正打算为NBC Universal单独发行股票。
Microsoft and General Electric’s NBC Universal unit are in talks that could result in GE buying out the software company’s stake in MSNBC cable news network, according to a published report.
The New York Post reported Thursday that under the discussion is a change in the joint partnership that would give NBC Universal full control of the network, while Microsoft would maintain access to its content.
The paper says that Microsoft invested $250 million in the creation of MSNBC in 1996. The network’s ratings continue to trail competitors Fox News, which like the Post is owned by News Corp. , and CNN, which like CNN/Money, is a unit of Time Warner.
Microsoft has already been moving to shed some of its non-core assets, moving away from its media and Internet holdings. It sold its online magazine Slate to the Washington Post Co. (Research) for $20 million earlier this year. It also sold Expedia, its online travel site, in 2002 to IAC/InterActiveCorp.
Meanwhile the N.Y. Post reported that GE would prefer to fully control MSNBC, especially if it decides to issue a separate issue of stock for its NBC Universal unit. GE owns 80 percent of NBC Universal, while French conglomerate Vivendi, which sold its Universal Studios unit to GE, owns the other 20 percent.
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