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发布时间：2006-06-23 17:05     点击：

　　(B) A company develops a new product and must develop an advertising campaign to create a market for it.

　　(C) An idea for a specialized product remains unexplored because media exposure of the product to its few potential customers would be too expensive.

　　(D) A new product is developed and marketers collect demographic data on potential consumers before developing a specific advertising campaign.

　　(E) A product suitable for men age 60 and over is advertised in a magazine read by adults of all ages.

　　6. The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph?

　　(A) The market segment and program target are identical.

　　(B) Mass marketing is the only feasible way of advertising such products.

　　(C) The marketing program cannot be directed specifically to the program target.

　　(D) More customers would be needed to justify the expense of direct selling.

　　(E) The program audience would necessarily be made up of potential customers, regardless of the marketing approach that was used.

　　7. The passage supports which of the following statements about demographic characteristics and marketing?

　　(A) Demographic research is of no use in determining how successful a product will be with a particular group of consumers.

　　(B) A program audience is usually composed of people with similar demographic characteristics.

　　(C) Psychological factors are more important than demographic factors in defining a market segments.

　　(D) Consumers with similar demographic characteristics do not necessarily form a meaningful program target.

　　(E) Collecting demographic data is the first step that marketers take in designing a marketing program.

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