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发布时间：2006-06-23 17:05     点击：

　　(E) They are used only when direct selling has not reached the appropriate market segment.

　　2. According to the passage, most consumer-goods markets share which of the following characteristics?

　　Ⅰ. Customers who differ significantly from each other

　　Ⅱ. Large numbers of potential customers

　　Ⅲ. Customers who each represent a small percentage of potential sales

　　(A) Ⅰ only

　　(B) Ⅱ only

　　(C) Ⅰ and Ⅱ only

　　(D) Ⅱ and Ⅲ only

　　(E) Ⅰ,Ⅱ, and Ⅲ

　　3. The passage suggests which of the following about direct selling?

　　(A) It is used in the marketing of most industrial products.

　　(B) It is often used in cases where there is a large program target.

　　(C) It is not economically feasible for most marketing programs.

　　(D) It is used only for products for which there are many potential customers.

　　(E) It is less successful at directing a marketing program to the target audience than are other marketing approaches.

　　4. The author mentions "trousers" (lines 9 and 11) most likely in order to

　　(A) make a comparison between the program target and the program audience

　　(B) emphasize the similarities between the market segment and the program target

　　(C) provide an example of the way three groups of consumers are affected by a marketing program

　　(D) clarify the distinction between the market segment and the program target

　　(E) introduce the concept of the program audience

　　5. Which of the following best exemplifies the situation described in the last two sentences of the passage?

　　(A) A product suitable for women age 21-30 is marketed at meetings attended only by potential customers.

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