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B: It began at the end of last year.
A: What have the results been like so far? (What are the results like so far?)
B: Rather disappointing. We (had) hoped to reach our targets before now.
A: How do you account for these results?
B: It is difficult to say. The retailers think the product is over-priced.
A: Really?
B: Yes. As you know, this product targeted at the 30-40 age group. I do not think it reaching/has reached them.
A: So what are you do about it?
B: We have justcommissioned some new research into our target consumer group.
A: Surely we do not need more research!
B: I’m afraid so. We are simply not reaching our target and we need to know how to get to them.
A: Of course, but we carried out pretty exhaustive research before the project began.
B: True, but we obviously reachedthe wrong conclusions, so it means we ________ (have to) go back to square one.
Key to 4
1. f
2. h
3. i
4. g
5. a
6. e
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